And I don't watch the show, so I couldn't really write. Instead, today, Ramon can sit down and build a soap opera website for almost free. And to do that 40, 50 years ago, he would've needed access to a giant, heavy printing press worth millions of dollars. Ramon here is basically starting the modern equivalent of a soap opera magazine. GOLDSTEIN: Seems like no big deal, but think about what WordPress is replacing.
#What do you have dogs at soap opera central software
It is software that lets you cheaply make a website and write stuff for people on the internet.
MALONE: Just a few examples of how Ramon built this blog, this business on the backs of existing tech companies - No. I can get this to $100 a day if I just work my ass off. Like, as soon as I saw, like, OK, we have $10 a day with soap opera, the blog, I said, OK, I need to make this work. And actually, I think that helped me motivate. You know, when I started this, I was literally, at that time, paycheck to paycheck, barely. VAN MEER: I'm a single father with me and my son. And this was actually a big deal for Ramon back in 2015 when he started the blog. GOLDSTEIN: And that soap opera blog is the perfect way to look at this third industrial revolution idea we're talking about here - right? - how starting a business has become ridiculously cheap. MALONE: Now, Ramon kind of buried it in that long list of his entrepreneurial endeavors there, but his first big success was a soap opera blog, which, by the way, he started despite having never watched a soap opera. What else? What else? Oh, I did an online travel company. A construction company, online piano (ph) website, soap opera blog, a YouTube channel, festivals in Vegas. GOLDSTEIN: Maybe just to start, can you just, like, off the top of your head list a bunch of the businesses that you've started in your life? His main thing is starting weird, little, niche businesses. He's not a wiener dog enthusiast or anything. But we should say right off the bat here, Ramon's main thing is not wiener dogs. MALONE: The guy who sells ramps for wiener dogs is named Ramon Van Meer. Today on the show, how a guy selling ramps that let, like, little wiener dogs get up and down the couch with their little wiener dog legs - how that explains a surprisingly large amount about this 21st century economy. The way Jacob sold it to us - wiener dogs. MALONE: And sure, that is one way to sell this episode. And recently for this show, for "What's Your Problem?" I interviewed a guy who really did help me understand this idea we're talking about, Kenny, this idea that, you know, the giant tech companies both enable and also sometimes really mess up new, little companies. The show is called "What's Your Problem?" And on the show, I talk to entrepreneurs and engineers about the problems they're working on right now. GOLDSTEIN: And I'm Jacob Goldstein, used to host PLANET MONEY. MALONE: Hello, and welcome to PLANET MONEY. (SOUNDBITE OF JUSTIN DOUGLAS PERROW'S "COULD BE") MALONE: However, if you are one of those small companies building on the backs of giant companies, like a tiny feeder fish swimming next to sharks, once in a while, one of those sharks might just flip its shark-y fin and totally destroy your company. GOLDSTEIN: And a lot of that 90%, a lot of that reason that it's so easy to start a small company today is because of a few giant companies - giant companies that have made it very easy to do a lot of the core things you have to do to start a company - you know, things like finding customers and getting paid. But today, if you want to start a company, you got a laptop, you got an internet connection, you're like 90% of the way there. You sometimes needed millions of dollars. It used to be that to start a business you needed connections, capital, like, brick-and-mortar space. One of those - the third industrial revolution has made it easier than ever to start a business. But there are aspects of this third industrial revolution that we don't talk about that much and that are really interesting and important and big. In fact, we think about it, talk about it all the time - iPhones, Facebook, blah, blah, blah, blah, blah. 3 - the one we are living through this very moment - computers and the internet. We are in the middle of an industrial revolution - the third industrial revolution. SYLVIE DOUGLIS, BYLINE: This is PLANET MONEY from NPR.
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